About Us
Urban Caribbean Apparel
MADD YUTE CLOTHING, born in the streets of BROOKLYN, the U.S.A.’s Caribbean Cultural Capital, M.Y.C. was forged from a yearning to represent patriotically while seamlessly coexisting in the ever changing landscape of urban fashion.
M.Y.C. is the brainchild of “FRANKIE P” a certified Caribbean Cultural Ambassador, founder of Spoil Brattz International Sound, Jouvert Band Leader, Sound System & Audio Engineer. His role as an active tour DJ supporting Soca Super Stars worldwide has offered a unique perspective on identifying how “we” as a diaspora, no matter the location place our unique stamp on fashion with bold statements of creative self-expression.
The challenge was to create an entity that embodied “all ah we.” MADD YUTE CLOTHING is a contemporary design movement & value proposition, a brand that conveys a unique Caribbean Connection primarily through intricate & vibrant amplified designs, careful color curation & a commitment to repping the culture bigger, better & bolder than the rest.
“While all patriotic to our unique island identity, we live, thrive & survive (not to forget party) as a collective, I was frustrated by the cliched use of National Flags or basic slogans as the only form of representation, while I admit it has its place, we needed more, more options, more appeal, more VIBES.”
Conceived in REVELRY, Born to CHALLENGE, Raised to REPRESENT
M.Y.C. repping Caribbean Culture in LONDON, PARIS & NYC